Recent studies show that organizations lose 25% of their live video audience after a streaming delay of just five seconds or less. A large pharmaceutical company experienced this first hand, after a recent live event overloaded their local and wide area networks, leading to complete failure.
Viewers will begin abandoning a video if their content doesn’t start streaming within 2 seconds. After 5 seconds, over a quarter of your audience has moved on.
Determined to get it right, and knowing they wouldn’t get any more chances with employees (or executives), the IT team knew they needed a reliable, secure and scalable enterprise video platform. In addition to enabling all 7,000 employees and offices scattered around the world to participate in company-wide broadcasts, the solution had to provide a foundation for all other enterprise video needs.
The pharmaceutical leader quickly narrowed the competitive field of solution providers to only Qumu—but wanted assurances that the Qumu solution would work for their demanding application. The company was dealing with a variety of unique use cases and end-user devices, and the Qumu solution needed to handle the most demanding streaming format, and provide a seamless experience for all users.
Much to the IT team’s surprise, the pharmaceutical company didn’t need to test enterprise video solutions on a live audience. In this particular situation, Qumu partnered with the load-testing experts at Neotys to create a video portal and a live stream distributed load test from four offices totaling 2500 users in remote locations. To stress the environment thoroughly, the team used its most demanding streaming format—HLS—a leading adaptive bit rate streaming technology, meaning it dynamically adapts to each end user device and available bandwidth.
Within minutes, the test results proved the Qumu solution could sustain a quality live stream at all locations and to all devices. That gave the IT team and executives the confidence to conduct their next event, a highly successful CEO town hall meeting with all employees. Thanks to the dramatically improved end user experience—no buffering or delays—and increased executive visibility of video’s power, video adoption is steadily increasing across the enterprise and the company has the scalable platform in place to handle it. Plus, they continue the smart practice of load testing before every high-profile event or new use case because of the fluid nature of their network environment.
Through smart enterprise video network design and thorough testing, this leading pharmaceutical company was able to regain its audience’s attention and the organization’s confidence in video as a powerful communications and collaboration tool. If you want to prove the potential of your next video use case, don’t hesitate to contact DGvO today for expert guidance and insight on the best approach for your specific situation.
Further Considerations for Your Technology Team
Having worked with specialty testing companies and many of the world’s largest companies, Qumu maintains a set of automated test scripts that can simulate your particular network model:
Server-based model—For private content distribution networks (CDNs) using a server-based proxy/caching/streaming model, testing software can inject the test load directly into networks to simulate edge server load.
Peer-assisted delivery model—For customers with a private software CDN based on a peer-assisted delivery model, silent testing tools are used to test metrics from individual peering clients.