Transformation requires everyone in the enterprise to be focused, connected and working together. But how do you accomplish true organizational transformation at scale? The following article will outline how one of our more innovative customers, a global pharmaceutical leader, ignited an entirely new level of engagement and collaboration among its 115,000 employees across nearly 200 countries. Their strategy? Enable employees to create and publish their own videos!
For the first step, project leaders went to the source—the employees—to better understand how they used video, what tools they needed to create and manage video, and what obstacles they believed prevented them from increasing their use of video. Their findings revealed a major barrier: many departments were hosting their own video content on their existing IT infrastructure without any centralized IT involvement. These siloed efforts severely limited cross-functional sharing potential, while placing a huge burden on network resources. If the organization was going to simultaneously enable and inspire its worldwide employee base, it needed a more comprehensive and coordinated approach to video.
In addition to uncovering possible tools and obstacles, the purpose of the survey was to determine possible use cases for enterprise video—and this leading pharmaceutical company came up with three:
- Direct, peer-to-peer collaboration among employees through user-generated videos.
- Creating departmental and team video channels.
- Streaming live CEO events and other executive broadcasts.
To eliminate any roadblocks created by multiple legacy video systems, the company agreed to implement a single, best-of-breed enterprise video content management system. That way, the IT team could offer secure and managed enterprise-grade video channels to all divisions. Ultimately, the company chose and deployed Qumu’s enterprise video platform, which provided intuitive video creation and sharing tools, enterprise-grade security and high-speed delivery of live, streaming and on-demand video.
But even with an enterprise video system in place, employees would need more in order to feel confident enough to create and distribute their own video. So, as a preparative step, the organization decided that accelerating adoption among employees would require “priming the pump.” More brainstorming with employees led to a creative idea—a company-wide video contest celebrating a special corporate anniversary—which gave everyone a fun and low-risk incentive to try their hand at creating, editing, publishing and sharing videos. Then they would be ready to take advantage of the full power of a comprehensive, corporate-wide video resource.
The contest was a huge success as a kick-starter project, inspiring individuals from more than 50 countries to create over 200 video entries. And those videos received 680,000 views! It also created the basic awareness the IT team needed to begin offering video channels as a service to the different divisions of the company.
Within three months of initiating the project, the company reached 70% of employees in almost 200 countries—with one centralized video platform. And, even though the enterprise video platform used the company’s existing global network, the intelligent video delivery software reduced network traffic and congestion and provided flawless video and network interaction to all users.
By providing a company-wide video resource, use cases for video are growing. The system is already being used for live, streaming CEO events; other executive broadcasts; web conferencing; knowledge sharing and more contests! The global pharma leader now have over 40 different video channels, ranging from training and product channels to internal and executive communications channels.
Each Enterprise is unique. However, there are universal lessons in every story. Here are several key steps for making an enterprise video implementation successful:
1 – Gather Insights Up Front
The company started by practicing what it teaches—collaborating with employees to understand their needs and what’s in their way.
2 – Remove Infrastructure Barriers
The company listened and learned that siloed systems presented a barrier to employees’ ability to connect and share, and also to IT’s ability to manage the platform as an enterprise-wide resource for the international pharma company.
3 – Help Users Experience Success
The highly visible video contest not only engaged employees and gave them hands-on success, it helped build consensus around the value of an enterprise-scale video resource.
4 – Consolidate Existing Systems and Content
Migrating existing videos to a single video platform saved the company significant costs by reducing the number of departmental systems and the amount of physical server space used for video.
Is your organization challenged with system silos or other barriers to employee engagement? Don’t hesitate to ask DGvO for our insights from working with the world’s largest organizations. And stay tuned to our blog for more Video Visionary stories about organizational transformation through enterprise-wide collaboration and knowledge-sharing at scale.
ABOUT THE QUMU VIDEO VISIONARY SERIES:
How Global 2000 Companies Are Using Enterprise Video for Organizational Transformation
Although many companies use the power of video to enhance internal and external communication, very few allow it to transform their organizations. Qumu is fortunate enough to have a number of visionary clients using its enterprise video platform to create true digital workplaces, and this multi-part article series will feature some of our most innovative.
This article is Part 1 in what we anticipate to be a three-part series where we share key takeaways, lessons learned and performance metrics from some of our most transformative enterprise video implementations. If you would like to learn more about how Qumu can help your organization leverage the power of video in unique ways, please complete our Contact Us form any time.