Video is now an expected communication channel in day to day life, as well as within the true digital workplace. Whether for entertainment, information or staying connected, most of us watch multiple videos per day on multiple devices. Businesses are capitalizing on this shift by using video as a practical and reliable tool in corporate communications. When a crisis lands, video has an immediacy and emotional power that makes it perfect for disseminating facts, messages, and information quickly to employees and stakeholders.
In crisis situations, video also has the power to compel decision-makers to convey information in the form of a story - where according to psychologist Jerome Bruner, it is 20 times more likely to be remembered. The fact is, people are engaged by video in a way that is simply not possible with voice, text or still images. The first step toward acceptance within enterprises is to incorporate video into regular communications patterns. And only then, will can video communication become an effective way to disseminate information and engage stakeholders when a crisis lands.
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