A few weeks ago during a quarterly strategy meeting, one of our sales leaders asked the following question of the group:
“Do you think decision-makers in Global 2000 companies know what a good live streaming event actually looks like?”
To most organizations it sounds like a question with an obvious answer, because a good live streaming event usually means clear audio, a decent picture, and a tolerable amount of buffering. But the question on the table that day—in the mind of this sales leader, anyway—was really “Do decision-makers in Global 2000 companies know how truly impactful their live streaming events can be with the right technology?” And that is the question we’re going to try and answer today.
So with the above in mind, we present this very simple and easy-to-digest Infographic, which we have appropriately and cleverly named What a GREAT Live Streaming Event Looks Like—By the Numbers. And the “numbers” we’re using, in case anyone asks, were gathered directly from actual customer case studies and experiences with our platform. We won’t necessarily call these ‘typical’ because there are no typical enterprise video environments. However, these numbers are an example of what any organization—including yours—should expect in terms of performance with your next live broadcast. With the right tools in place, of course.
Scale is Manageable
If a live broadcast to 30,000+ viewers with no lag time seems like a stretch, it’s not. With a well-designed enterprise content delivery network (eCDN) that scales with your live video event needs, achieving this level of reach can be a weekly or even daily occurrence. Performance issues with video are not only inconvenient, they also cause a steady decline in live attendance numbers. But with the right system in place and no lag time or outages, attendance of your live video events will actually grow. And if your enterprise video platform can integrate seamlessly with your Microsoft ecosystem, employees can discover, share and discuss live video events right in their day-to-day collaboration systems.
Success of a Live Event Lives On
As enterprise video technology continues to improve, so do the numbers for post-event (on demand) viewing. Within the Global 2000, more than 50,000 post-event views for one archived video event is becoming not only achievable but expected. And here’s the best part: high attendance numbers for a live event increase on-demand video views! A positive live experience drives word-of-mouth views across the organization, plus many of the highly engaged live viewers will return to the archived asset for one or more on-demand views. This, of course, is how organizations achieve an overall Comprehension Rate on live events of close to 70%. It’s all about engagement.
Everyone is Included
A good enterprise video platform doesn’t leave anyone out. In the infographic we assembled, you’ll see that the right enterprise video platform can support dozens (if not hundreds) of locations across multiple countries. Plus, mobile viewing is becoming the norm with remote workers increasingly attending live events via their smart phone or tablet while at home or on the road. Inclusion creates engagement, and engagement leads to live feedback. When was the last time your live event generated over 200 live audience questions? While you may not be able to respond to that kind of question volume during the event itself, questions create interaction—as well as a great reason to follow up with your audience immediately after the event. And there’s that word ‘engagement’ again.
What is Your Organization’s Vision of Live Event Success?
If the metrics presented here have changed your idea of what a great live streaming event could look like, be sure to share our infographic and this article with others—it’s time to change some thinking. And if you’d like more information on how your organization might implement a system capable of everything in the infographic—and more—contact Qumu today.