Crisis communications is all about preparedness, speed to market with your message and authenticity. Increasingly, the story is just as much about how you deal with a crisis — and demonstrate leadership — as it is about the crisis itself.
Video is clearly one of the best vehicles for immediate action. Check out our whitepaper on how companies use the emotive power of video to help manage a crisis. Plus, ways workflow improves your process and preparedness and how to know who got the message.