I just read a great article by Denise Cox on Newsweaver about her Five IC Trends to Watch in 2016. It struck me that video and enterprise video platforms can and will be playing a big part in each one of these trends moving forward. Below I’ve outlined her five trends and will address how video plays a part:
1) 360° measurement
- Metrics are nothing new to internal communications, understanding how, when and how much employees are using and viewing internal comms content is at the core of creating a stronger comms strategy. As video becomes more integral to that same strategy, gaining metrics on videos will be crucial. Using an enterprise video platform, admins can see not only open and bounce rates, but also track how long a video was watched, which videos are most popular and even if a user has watched a video to the end to ensure compliance. Bringing all of this data to the table when discussing comms strategy will be an invaluable resource for the modern communicator.
2) Engaging all generations
- You need only look at video use and upload statistics for sites like Facebook, YouTube and Twitter to know that video is one of the Millenial generation’s most preferred methods of communication. By bringing video into the workplace you can meet younger users in a medium they are already comfortable with. In addition, video is an intuitive and user-friendly medium for communication, so users from any generation will find it easy to adopt.
3) Remote is a (big) (growing) thing
- In her article, Ms Cox writes, “In the US alone remote working has grown by 103% since 2005 and 6.5% in 2014. Studies repeatedly show employees are now not at their desk 50-60% of the time. Many Fortune 1000 companies are in the midst of completely overhauling their work spaces around the fact that employees are already mobile.” Let me add another statistic to that list: By 2019, 72% of mobile traffic will be video content. Mobile workers and mobile video are going to go hand-in-hand. Enterprise video platforms with live and on-demand transcoding options ensure that the highest quality video gets delivered to mobile devices every time to keep your remote employees engaged and connected to the workplace.
4) Multichannel is the new black
- Understanding the power of each of your communications channels will be a key element to reaching employees in 2016 and beyond. Enterprise video platforms make it easy to deploy video into a wide range of channels from one centrally managed and governed point so you can get the most value out of the video you’re creating without worrying about its security, no matter where it’s viewed from.
5) You’ve got to tell it to sell it
- “Storytelling brings hard data, facts and figures to life. What does storytelling look like? It uses all the tools available to you, such as videos, infographics, podcasts, narration and images,” writes Ms Cox. What if you could combine all of those things? From infographics to narration to slides and screencapture, an enterprise video platform gives you all the tools you need to make the most compelling and engaging video possible with the click of a button.
As you can see, video is at the heart of the future of communications. To learn more about how an enterprise video platform can help you achieve your internal communications goals (and more!) drop us a line.